Product concept / USC Innovators Forum

Crocs x Nerf

Role: Product concept and strategy, using AI generative workflows
Team: Jackson, Issac, Kiho, and me
Time: Class project
Tools: AI generative workflows, Product strategy

For my Innovators Forum class, I designed a product partnership between Crocs and NERF to engage Gen-Z consumers and expand into the toy market.

The concept

Using AI generative workflows for rapid iteration, I conceptualized the "Croctaliator," with EVA-injected casing, Croc-shaped barrels, and Jibbitz customization. It builds on the brand values of self-expression and durability.

Result

My team and I developed the full concept and pitched the final AI-generated visuals directly to a Crocs Product Manager.

This is a class concept with AI-generated visuals, and it isn't affiliated with Crocs or NERF.

Media

Up close

The Croctaliator blaster with labels for its casing, barrels, and Jibbitz holes — Product features.

Product specs for the Croctaliator: $39.99, 20 inches, EVA foam, 2 Jibbitz — Product specs.

A wall of Jibbitz behind the words Design Challenge — A community Design, Submit, Vote challenge.

Kids playing outdoors with the Croctaliator, with Crocs and NERF logos — Campaign concept.

Next projectLumen